In legal services, a slow site feels “cheap.” On mobile, it’s even worse. The good news: most gains come from a few high-impact fixes.
1) Images: the #1 lever
- Use WebP/AVIF when possible
- Serve appropriate sizes
- Lazy-load below-the-fold media
2) Fonts: reduce and preload smartly
- Limit font weights/variants
- Preload the primary font
3) Scripts: less, but better
Every script adds delay. Keep what helps conversion and avoid bloat.
4) Prioritize readability + CTA
Your above-the-fold should appear fast: headline, proof, CTA. Everything else can load after.
5) Blog and location pages
Higher publishing cadence means more URLs. Keep pages lightweight, or growth slows.
Structure: Essential pages. Local SEO: Local SEO.