Law firm local SEO tracking: measure calls & forms without complexity

If you publish 3 posts/day, you must measure what creates leads — otherwise you’re guessing.

Minimum viable setup

• Google Search Console (queries + pages)
• Track a “lead” event on form submit
• Track mobile “tel:” clicks

Pro (still simple)

• Call tracking number (separate SEO vs directories vs ads)
• UTM tags on GBP links

Monthly ritual

1. Top 10 local queries
2. Top 5 converting pages
3. Write 5 satellites around what works