1) A clear promise in 5 seconds
A visitor must immediately understand who you are, what you do, and what to do next. One sentence. One button. On mobile, that’s the difference between reading and bouncing.
- Outcome‑oriented headline
- Sub‑headline with location and client type
- Single CTA: “Get a free mockup” or “Request a first call”
2) Proof before pitch
Reduce doubt first: proof, clarity, consistency. Premium design helps—but proof closes.
- 3 measurable signals
- 2 testimonials (with consent)
- A sober portfolio
3) An Offers page that sells without pressure
Benefits → deliverables → process → FAQ → CTA.
- Who it’s for (and who it’s not)
- Timelines and communication
- Fees: clear framework
4) Minimal navigation
Fewer links = more focus. The blog captures Google, but every page must guide toward booking a conversation.
- 6–7 menu links max
- Sticky CTA
- Footer with Contact / Offers / FAQ
5) Readability
Line length, spacing, contrast, rhythm. Hard reading = lower confidence.
6) An intake form that qualifies
A great form qualifies. You save time and the client feels taken care of.
- Need + urgency
- Jurisdiction
- Budget range (optional)
7) Quiet, strong local SEO
Location pages, GBP, reviews, NAP consistency.
If you want, we can send a free homepage mockup designed for conversion + SEO.