Local SEO isn’t “free”. But it can be the highest-ROI channel if you invest in the right things.
Cost buckets (realistic)
- GBP setup (services, FAQs, photos)
- Service pages (3–6 strong practice pages)
- Citations (10–20 fixes)
- Content (cluster blog)
- Tracking (leads + calls)
Budget killers with no results
- Generic “100 backlinks” packages
- 20 copy-pasted city pages
- Daily blog posts with no structure
Simple KPIs
- Calls/forms per week
- Rankings for “lawyer + city”
- Conversion rate on practice pages
CTA: want a budget/ROI plan for your city and services? Contact.