Expats often search in English even in a French-speaking city. Your strategy should be bilingual and credible.
1) Dedicated service pages (not empty “country” pages)
- Residency permits / visas
- Citizenship
- Appeals for refusals
2) English version that’s not robotic
Use expat terms: “residency permit”, “family reunification”, “refusal appeal”.
3) Trust signals
- Clear process
- Timelines
- Documents
- Proof (without confidentiality issues)