Goal: when someone searches “lawyer + city”, your firm shows up (Maps + organic results).
1) Google Business Profile (GBP) — the foundation
- Real firm name (no keyword stuffing).
- Primary category + 1–2 secondary categories only if relevant.
- Services mapped to real intent (divorce, criminal urgent, commercial lease).
- Real photos (signage, office, facade) + regular updates.
2) NAP consistency
Same Name / Address / Phone everywhere. Inconsistency = Google hesitation.
3) Practice pages and local pages
- One page per key service (avoid one generic “services” page).
- For each service: scenarios, proof, process, FAQ, CTA.
- If you target multiple cities: publish useful local pages (not duplicates) with concrete examples.
4) Reviews: weekly routine
Ask after a positive milestone. Reply to every review (no confidential details). Be consistent.
5) Citations & links
- Fix 10–20 reputable citations.
- 1–3 local links (associations, events, local media) can beat dozens of random links.
6) Tracking
- Form: track a “lead” event.
- Calls: use call tracking (or at least a clean “tel:” link).
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