A redesign can boost your brand—or wipe out your traffic for months. The difference is preparation.
1) Inventory your existing URLs
List pages that get traffic (or links). Don’t delete randomly.
2) Keep what already performs
Teams often remove useful paragraphs “to make it clean.” That’s how rankings disappear.
3) Build a 301 redirect plan
If a URL changes, redirect it to the closest equivalent page.
4) Test performance + mobile
After launch, validate speed and readability: Core Web Vitals
5) Re-check local SEO
After a redesign, ensure NAP consistency: Local SEO
6) Bilingual considerations
If you’re FR/EN, test hreflang and canonicals: hreflang
Need a strong base? Complete guide.