An immigration prospect doesn’t have the same questions as a criminal defense prospect. If you mix everything, you look less specialized—and Google understands less.
1) Why separate practice areas
- Trust: prospects recognize their situation.
- Conversion: CTAs and “what to prepare” can be specific.
- SEO: target “immigration lawyer Brussels” vs “criminal lawyer Brussels”.
2) A simple practice-area page structure
- Who it’s for / common situations
- Your process (3–4 steps)
- What to prepare
- FAQ
- Contact CTA
3) Avoid over-promising
Stay sober: explain process, not guaranteed outcomes.
4) Tie it to local SEO
Practice area + city = high intent. Foundation: Local SEO
Want the full structure? Complete guide.