Practice area pages: the structure that ranks and converts for law firms

A practice page should match a specific intent and guide the visitor to the next step.

Recommended template

1. One-line promise + visible CTA.
2. Who it’s for: common scenarios.
3. Proof: reviews, experience, method.
4. 4-step process.
5. FAQ: pricing, timelines, documents.
6. Internal links to related pages.

Common SEO killers

• One generic “services” page listing everything.
• Generic copy with no proof.
• CTA buried at the bottom.