Many law firm websites fail for one simple reason: weak architecture. Here are the essential pages—and what each should include.
1) Home (positioning + proof + CTA)
- Top practice areas (1–3 max)
- Service area (city + neighborhoods)
- Process in 3–4 steps
- Visible CTA: call / form / appointment
2) Practice area pages (one per area)
Each page should answer: “what cases you handle, how you work, and what to prepare.”
If you’re bilingual, avoid raw translations: bilingual & hreflang.
3) About (credibility)
- background + bar details + languages
- working approach (simple)
- values: rigor, confidentiality, clarity
4) Fees / approach
You don’t need to publish numbers. But explain: consultation, fixed fee, hourly rate, retainers, legal aid if relevant.
More: Law firm website cost
5) Contact (your most important page)
- One goal: capture an inquiry
- Short form + consent
- Confidentiality notice
- Map / directions
GDPR: Contact form GDPR for law firms
6) Blog (cluster, not random)
Generic posts won’t rank reliably. Clusters will. Start: Complete guide.
7) FAQ (build trust)
A clean FAQ reduces pointless calls and reassures prospects: timelines, documents, confidentiality, fees, appointments.
For a quick audit: Common mistakes. Want a homepage mockup? Juristudios.