Your homepage must answer in 5 seconds: what you do, who you help, what to do next.
9 elements
- Positioning line (one sentence)
- Practice areas (3–6 max)
- Proof (reviews, credentials, method)
- Process (4 steps)
- FAQ (pricing, timelines, documents)
- One primary CTA
- Short mobile-friendly form
- Trust signals (confidentiality, response time)
- Internal links to practice pages + blog