Google Business Profile for lawyers: 12 mistakes that keep you stuck (and fixes)

If your Google profile is stuck, it’s usually many small issues — not one big problem.

12 common mistakes

• Wrong primary category
• Unrealistic service areas
• Inconsistent NAP
• Duplicate listings
• No real photos (or stock photos)
• Unstructured services
• No FAQs
• Empty posts
• Irregular reviews
• No replies to reviews
• Outdated hours
• Slow / not mobile-friendly website

30-minute fix plan

1. Fix NAP + categories
2. Add 10 real photos
3. Create 6 services + 8 FAQs
4. Ask for 3 reviews this week

Read next

• Local SEO checklist
• Local citations (NAP)