Goal: show up for “lawyer + city”. No ads. No gimmicks.
1) Foundations: NAP + categories
- Name: real firm name (no keyword stuffing).
- Address and phone consistent everywhere.
- Primary category + only relevant secondary categories.
2) Services: one intent per service
Structure services around real queries: “divorce lawyer”, “criminal defense urgent”, “commercial lease”, etc.
3) Reviews: the #1 lever
- Ask after a positive milestone.
- Reply to every review (professional, no confidential details).
- Give prompts: clarity, responsiveness, professionalism.
4) Photos & activity
Upload 10–20 real photos (signage, office, team). Update regularly.
5) Posts & FAQs
One useful post per week + 8–12 FAQs (pricing, timelines, documents, next steps).
6) Close the loop with your website
Link each key service to a dedicated page with proof and a clear CTA.