Brussels is competitive. The key is consistency between Google profile + website + local signals.
1) Service areas and services
- Set realistic service areas (avoid “all Belgium” if it’s not credible).
- Map services to real queries (divorce Brussels, criminal defense urgent, etc.).
2) Photos = local proof
People verify you’re real: signage, office, team. Avoid stock photos.
3) Reviews: cadence + replies
2–4 reviews/month beats one big spike then silence. Reply to every review (no confidential details).
4) Practice pages + FAQ
Create one page per key service with FAQs: pricing, timelines, documents, next steps.
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CTA: want a Brussels plan (GBP + pages + quick wins)? Contact.