Reviews are a trust signal. The key is a repeatable, professional process.
Best timing
- After a helpful consultation (even without a mandate).
- After a positive milestone.
Simple script
“If our conversation was helpful, would you be open to leaving a review? It helps people with the same issue find the firm.”
Thank-you page
- One “Leave a Google review” button
- 3 prompts: clarity, responsiveness, professionalism
- Reminder: no confidential details
Replying
Thank them, stay general, and invite private contact if needed.